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Jul 27

Put Your Money Where Your Mouth Is: Evaluating Strategic Planning and Execution of LLM Agents in an Auction Arena

Can Large Language Models (LLMs) simulate human behavior in complex environments? LLMs have recently been shown to exhibit advanced reasoning skills but much of NLP evaluation still relies on static benchmarks. Answering this requires evaluation environments that probe strategic reasoning in competitive, dynamic scenarios that involve long-term planning. We introduce AucArena, a novel simulation environment for evaluating LLMs within auctions, a setting chosen for being highly unpredictable and involving many skills related to resource and risk management, while also being easy to evaluate. We conduct several controlled simulations using state-of-the-art LLMs as bidding agents. We find that through simple prompting, LLMs do indeed demonstrate many of the skills needed for effectively engaging in auctions (e.g., managing budget, adhering to long-term goals and priorities), skills that we find can be sharpened by explicitly encouraging models to be adaptive and observe strategies in past auctions. These results are significant as they show the potential of using LLM agents to model intricate social dynamics, especially in competitive settings. However, we also observe considerable variability in the capabilities of individual LLMs. Notably, even our most advanced models (GPT-4) are occasionally surpassed by heuristic baselines and human agents, highlighting the potential for further improvements in the design of LLM agents and the important role that our simulation environment can play in further testing and refining agent architectures.

  • 5 authors
·
Oct 9, 2023

Scaling Small Agents Through Strategy Auctions

Small language models are increasingly viewed as a promising, cost-effective approach to agentic AI, with proponents claiming they are sufficiently capable for agentic workflows. However, while smaller agents can closely match larger ones on simple tasks, it remains unclear how their performance scales with task complexity, when large models become necessary, and how to better leverage small agents for long-horizon workloads. In this work, we empirically show that small agents' performance fails to scale with task complexity on deep search and coding tasks, and we introduce Strategy Auctions for Workload Efficiency (SALE), an agent framework inspired by freelancer marketplaces. In SALE, agents bid with short strategic plans, which are scored by a systematic cost-value mechanism and refined via a shared auction memory, enabling per-task routing and continual self-improvement without training a separate router or running all models to completion. Across deep search and coding tasks of varying complexity, SALE reduces reliance on the largest agent by 53%, lowers overall cost by 35%, and consistently improves upon the largest agent's pass@1 with only a negligible overhead beyond executing the final trace. In contrast, established routers that rely on task descriptions either underperform the largest agent or fail to reduce cost -- often both -- underscoring their poor fit for agentic workflows. These results suggest that while small agents may be insufficient for complex workloads, they can be effectively "scaled up" through coordinated task allocation and test-time self-improvement. More broadly, they motivate a systems-level view of agentic AI in which performance gains come less from ever-larger individual models and more from market-inspired coordination mechanisms that organize heterogeneous agents into efficient, adaptive ecosystems.

Magentic Marketplace: An Open-Source Environment for Studying Agentic Markets

As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits but also raise many questions about agent accountability and value for users. Addressing these questions requires understanding how agents behave in realistic market conditions. However, previous research has largely evaluated agents in constrained settings, such as single-task marketplaces (e.g., negotiation) or structured two-agent interactions. Real-world markets are fundamentally different: they require agents to handle diverse economic activities and coordinate within large, dynamic ecosystems where multiple agents with opaque behaviors may engage in open-ended dialogues. To bridge this gap, we investigate two-sided agentic marketplaces where Assistant agents represent consumers and Service agents represent competing businesses. To study these interactions safely, we develop Magentic-Marketplace-- a simulated environment where Assistants and Services can operate. This environment enables us to study key market dynamics: the utility agents achieve, behavioral biases, vulnerability to manipulation, and how search mechanisms shape market outcomes. Our experiments show that frontier models can approach optimal welfare-- but only under ideal search conditions. Performance degrades sharply with scale, and all models exhibit severe first-proposal bias, creating 10-30x advantages for response speed over quality. These findings reveal how behaviors emerge across market conditions, informing the design of fair and efficient agentic marketplaces.

MicrosoftResearch Microsoft Research
·
Oct 27, 2025 2

Real-Time Bidding by Reinforcement Learning in Display Advertising

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

  • 7 authors
·
Jan 10, 2017

Insight Agents: An LLM-Based Multi-Agent System for Data Insights

Today, E-commerce sellers face several key challenges, including difficulties in discovering and effectively utilizing available programs and tools, and struggling to understand and utilize rich data from various tools. We therefore aim to develop Insight Agents (IA), a conversational multi-agent Data Insight system, to provide E-commerce sellers with personalized data and business insights through automated information retrieval. Our hypothesis is that IA will serve as a force multiplier for sellers, thereby driving incremental seller adoption by reducing the effort required and increase speed at which sellers make good business decisions. In this paper, we introduce this novel LLM-backed end-to-end agentic system built on a plan-and-execute paradigm and designed for comprehensive coverage, high accuracy, and low latency. It features a hierarchical multi-agent structure, consisting of manager agent and two worker agents: data presentation and insight generation, for efficient information retrieval and problem-solving. We design a simple yet effective ML solution for manager agent that combines Out-of-Domain (OOD) detection using a lightweight encoder-decoder model and agent routing through a BERT-based classifier, optimizing both accuracy and latency. Within the two worker agents, a strategic planning is designed for API-based data model that breaks down queries into granular components to generate more accurate responses, and domain knowledge is dynamically injected to to enhance the insight generator. IA has been launched for Amazon sellers in US, which has achieved high accuracy of 90% based on human evaluation, with latency of P90 below 15s.

  • 4 authors
·
Feb 1

What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

  • 5 authors
·
Aug 4, 2025 2

Learning to Recommend Multi-Agent Subgraphs from Calling Trees

Multi-agent systems (MAS) increasingly solve complex tasks by orchestrating agents and tools selected from rapidly growing marketplaces. As these marketplaces expand, many candidates become functionally overlapping, making selection not just a retrieval problem: beyond filtering relevant agents, an orchestrator must choose options that are reliable, compatible with the current execution context, and able to cooperate with other selected agents. Existing recommender systems -- largely built for item-level ranking from flat user-item logs -- do not directly address the structured, sequential, and interaction-dependent nature of agent orchestration. We address this gap by formulating agent recommendation in MAS as a constrained decision problem and introducing a generic constrained recommendation framework that first uses retrieval to build a compact candidate set conditioned on the current subtask and context, and then performs utility optimization within this feasible set using a learned scorer that accounts for relevance, reliability, and interaction effects. We ground both the formulation and learning signals in historical calling trees, which capture the execution structure of MAS (parent-child calls, branching dependencies, and local cooperation patterns) beyond what flat logs provide. The framework supports two complementary settings: agent-level recommendation (select the next agent/tool) and system-level recommendation (select a small, connected agent team/subgraph for coordinated execution). To enable systematic evaluation, we construct a unified calling-tree benchmark by normalizing invocation logs from eight heterogeneous multi-agent corpora into a shared structured representation.

  • 2 authors
·
Jan 28

Agent Bazaar: Enabling Economic Alignment in Multi-Agent Marketplaces

The deployment of Large Language Models (LLMs) as autonomous economic agents introduces systemic risks that extend beyond individual capability failures. As agents transition to directly interacting with marketplaces, their collective behavior can amplify volatility and mask deception at scale. We introduce the Agent Bazaar, a multi-agent simulation framework for evaluating Economic Alignment, the capacity of agentic systems to preserve market stability and integrity. We identify two failure modes: (1) Algorithmic Instability in a B2C market ("The Crash"), where firms amplify price volatility until the market collapses, and (2) Sybil Deception in a C2C market ("The Lemon Market"), where a single deceptive agent controlling multiple coordinated seller identities floods the market with fraudulent listings, eroding trust and consumer welfare. We evaluate frontier and open-weight models across both scenarios and find that models largely fail to self-regulate, with failure severity varying by model rather than by size. We propose economically aligned harnesses, Stabilizing Firms and Skeptical Guardians, that improve outcomes but remain fragile under harder market conditions. To close this gap, we train agents with REINFORCE++ using an adaptive curriculum, producing a 9B model that outperforms all evaluated frontier and open-weight models. We propose the Economic Alignment Score (EAS), a 4-component scalar metric aggregating stability, integrity, welfare, and profitability, enabling direct cross-model comparison. Our results show that economic alignment is orthogonal to general capability and can be directly trained with targeted RL.